Four Simple Yet Important Things To Remember About Public Relations

Many people misunderstand the job duties and responsibilities of the public relations profession. They need to maintain good relations with the public on behalf of the firm. In this post, you will learn some interesting things about public relations.

What is a PR specialist do?

A PR specialist connects the public with the brand. They create a brand image by narrating stories. They work on building a good reputation for the company/ brand in the public's mind.

Four simple and important things about PR

1. PR needs storytelling

They narrate their perception of products to influence the public. They make efforts to enhance relationships with the public. They create stories to make people aware and try to create a mutual benefit relation.

2. PR does not mean advertising

It is advertising when a firm pays money to display on hoarding or create ads. It is publicity when a company ask a food blogger to taste their product and write a review to inform their audience about the product. That's what public relations mean.

3. PR Impacts are measurable

You can get an estimate measure. AMEC supports measurement related to social media and traditional media. 

PR professionals use these metrics to know the impact of their work. The numbers help them understand their audience in a better way.

4. World Public Relations Day

On July 16, we celebrate world public relation day. It is the birth date of Ivy Lee- the world's first PR practitioner. It is a token of tribute to him. On this day, events are organised to get more understanding about PR.

PR helps in achieving business and communication goals. It promotes brand awareness and leads to increase traffic to the business website. They conduct events, contests, and quizzes to connect with the audience.